VMG turnaround & transformation services clients include owners, CEOs and Presidents of mid-market Manufacturers and other Goods-Producing companies that aspire to realize the organization’s potential. In all cases, we form a deep partnership with aligned interests and a commitment to bring whatever it takes to deliver results. We consult and advise companies on how to make their brand promise with a unique, compelling message that will resonate with their existing and target customer segments, and deliver on their brand promise.
Our process begins with a due diligence on the overall business to determine whether VMG is an appropriate option for the situation. Once this step is complete, we scope out and start an engagement that typically spans 6 to 18 months and is designed to fundamentally improve the way a business creates value, and then captures a more equitable piece of that value creation.
Strategy -Defining the vision, purpose, approach and goals of the turnaround/transition
Marketing & Sales Revenue Optimization (Optimized for CLV and increased number of customers)
Customer: is Unaware – ice cold prospect
Aware – prospect becomes aware that your company or new solution exists
Interested – prospect is curious enough self/assisted-discover more
Engaged – sees possibility of value for their company (this splits/forks into
Engaged Customer & Engaged Prospect from here)
Value Translated -Capabilities positioned vs Cust goals
Value Clarified -Tailored to create optimal EVC
Committed -contractual agreement
Solution Delivery – Operations executes, and Supply
moves products and brand to customer and consumer
Value Tracking -actual EVC realized by customer
Loyal reference – customer is loyal, happy to
tell others, and CLV optimized
Supply Chain Logistics Optimization (Optimized for EVC growth, not just cost savings)
Customer Solution: is Quoted – Value-driven pricing exceeds Cost-driven minimum price
PO secured/scheduled – materials/ingredients available, inbound receipt
methods and packaging coordinated
Capital Equipment – equipment available to meet production rate
and quality necessary to deliver full EVC
Value-Add process executed -Core Ops competency
Packaging -Tailored to enhance EVC with primary, case and unit
level choices, inc location of packing operation
Finished Goods Inventory -aggregate ship-to quantities
Shipment –Tailored to enhance customer value
Customer receipt, training, use -actual value
measurements begin (and Consumer transaction
and use/consumption) -EVC complete)
Loyal reference –customer is loyal, and happy to
tell others
NPD Optimization (subset into Sales Revenue Optimization when Value Translation points to npd)
Customer Solution: is Unavailable – opportunity for new product development may be viable
NPD Project evaluation – StageGate 1 for Customer Value Creation
Conceptual Development -StageGate 2 for ROI & CV definitions
Design & Engineering – Refined ROI, EVC, CLV and capital approval
Execution – development of tooling, cap equip
Launch -Alpha & Beta customer trials
Solution Delivery –Ops executes fully commercialized offering
Value Tracking -actual value realized by customer(EVC metric)
Loyal reference – customer is loyal, and happy to tell others